The Rise of Organic Food: Explanations, Causes and Motives

According to researches and statistics, there is a rise in the consumption of organic products. Almost 75% of the Dutch households buy organic products and most of them indicate to buy even more organic products in the future.

This rise becomes even clearer when we look at the distribution side. Organic supermarkets like Marqt have become increasingly popular during the past few years and also normal supermarkets started to add organic products to their assortment.

But what exactly has caused this rise in consumption, and what are consumer’s motives to do so? This video finds answers to these questions with the help of an organic farmer and the CEO of organic supermarket Marqt.



Music from ‘Boer Zoekt Vrouw’

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